In this race, ten horses and riders (riding bareback) wear a specific uniform which represents the different Contradas of Siena (different districts of the city). Each district has its' own government system, coat of arms, representatives, festivities, etc, which is why this race is so competitive. Four days before the event, which takes place in the Campo square, soft dirt and mud is laid down and cushions are put on dangerous corners to ensure safety for the racers. That's not to say this makes the race any less dangerous, as the racers ride bareback.
Piazza del Campo square is ideal for this event due to its shape and location. Thirty-three thousand seats are placed all around the track in total, and tickets to this event are sold out long before the race begins. This is a chaotic and exciting time for the city because of its visitors from Italy and all around the world who come to see this race.
There is a large parade before the race, which begins at three, where flags representing each district are waved in honour. The horses and riders arrive to the square with a large group behind them, each group supporting the rider they want to win. As the judge lowers arm, the race begins. It's a 1000 meter race in total, three laps, and it lasts about two minutes.
The racers are competing for a hand painted silk banner. With the banner comes a group of men who drum, hold the flags and the emblems of the winner. The most interesting thing I found out was that if the rider of the horse falls off, but the horse still finishes first, it counts as a win!
Basically, the reason why it's such a big deal is because each racer is representing a district in Siena. The parade leading up to the race and the events that take place after the race are traditions that have been held for hundreds of years.
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